END-USER

For END-USERS are for people who are MOVING-IN SOON so focus on projects that are RFO (Ready for Occupancy)

Sample Probing Question:

Presentation FOCUS(keypoints when presenting)

• Security

• Ameneties

• Landmarks

• Convenience

• Lifestyle Upgrade

TARGET MARKET

• Upgraded Family

• Newly Weds

• New Work

• Job Relocation

• Currently Renting